300 world experts to meet in Nonick to discuss Internet trends and the videogame industry

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300 expertos mundiales se citan en Nonick para debatir sobre las tendencias de Internet y la industria del videojuego Source: Irekia

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•- This international conference organised by SPRI y eitb.com will be held for the fourth time on 15 and 16 June
•- Joshua Williams, a senior executive at Microsoft, will give the opening lecture at Nonick
•- Bilbao will become the European capital of entertainment, productivity and serious games.
•- For the fourth consecutive year, Nonick will host the final of the Start Up 2.0 Competition for new companies that use 2.0 technologies

Nonick, the international conference on Internet trends, organised by the Basque Government through the SPRI Group (Society for Competitive Transformation) and eitb.com will be held for the fourth time in Bilbao on 15 and 16 June.

Over 300 experts from all over the world are expected to attend Nonick 2012, which this year will focus on Gaming, the industry of video-games and games for mobile devices (Smartphones and tablets), a sector that is steadily growing and moves over 60,000 million euros a year worldwide.

The conference this year will have an exceptional apeaker for the opening lecture: Joshua Williams, a senior executive from the technical divisions of Microsoft U.S.A., will speak on the increase in work productivity using videogames and he will also tackle the perspective of the serious games.

Joshua Williams has been on the Microsoft software development team for over 17 years now. During his career, he has helped to develop different versions of Windows and Microsoft Office, and is currently coordinating a team to develop serious games as a means to improve productivity at work .

A serious game is a videogame designed so that as well as being entertainment, it transmits key messages or ideas on different aspects not related with the video-game industry and which come under the ethical arena. Serious games are aimed at a broad spectrum of society, such as students, professionals and consumers in general, and are considered to be a form of educational entertainment.

Special mention should be made of those focused on health aspects (such as psychology therapy or physical rehabilitation), simulators (used to practice different skills or to teach efficient behaviour in the context of simulated conditions or situations, such as driving vehicles or managing companies) or those focused on education and entertainment (programmes that teach using recreational resources). .

Other speakers at Nonick 2012 are Courtney Guertin, co-fundador at Kiip.me , a company that has integrated advertising in the video game without affecting the playability and bothering the user, and Christian Lönnholm, CEO of MuchDifferent who will explain the setting up of "1000 gamers FPS" and how that experience opens up great possibilities to create large-scale games online

The Nonick 2012 programme also includes a roundtable and workshps, where any Nonick delegate can bring up specific aspects of gaming.

For the fourth year running, Nonick will host the final of the Start Up 2.0 Competition, a competition for new start-ups that use 2.0 technologies, where the five finalists will submit their projects related to the world of the videogame to a jury made up of experts and developers from around the world.